My articles cover...

Topics that are, well, topical. They will impact, influence or intersect with branding in some way.

Sometimes I use this library of articles to help my clients understand a little more about the many micro subjects that affect their journey when crafting their brand strategy.

Feel free to flick through and see what's helpful for you. Remember to also check out my podcast.

Latest article...

Core Business vs Core Product

Traditionally you would describe the main way in which you earn revenue as being your CORE business. Your main focus of attention when marketing and...

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Brand Archetypes
Brand Archetypes – A Character Framework
Value Ladder
Value Ladder – Map Your Products
Brand Personality
Putting PERSON-ality into your Brand
Brand building as a system
Brand building as a system
Shelley Rostlund, Brand Strategist | About Page

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