Brand Voice – Setting the Tone

Brand Voice

Your Brand Voice is the essence of how your audience experiences you in your outward expressions. Once you are familiar with your Brand Personality and have defined the experience traits you would like your customers to experience when working with you – nailing down your brand voice should be easy peasy. Tone of voice vs…

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Branded House vs House of Brands

House of brands

For generations we have been influenced by logos, colours, messaging and the like – when it comes to the ‘stuff’ in our lives. Anything ranging from our comfy sofa (DFS most likely), our food (branded or not), our clothes (Next, M&S, other) – down to the plasters (Elastoplast) you stick on your child’s grazed knee.…

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Brand Archetypes – A Character Framework

Brand Archetypes

When you are in business and seeking to put the PERSON-ality into your business’ – I suggest you look to using Brand Archetypes to help you. Whether you have a personal brand or a business/company brand, this framework will help you to: identify the personality that best suits you as a business, market a specific…

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Putting PERSON-ality into your Brand

Brand Personality

Brand personality. The two words you have heard about, but possibly not really figured out what it means in practice.  Let me help. There is no doubt that, the more human your brand is, the more you will be future-proofing your business. Right? With up to 5 different generations in the workplace today, and therefore…

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Brand building as a system

Brand building as a system

Every brand strategist will work slightly differently in how they develop a brand strategy. I come from a strong operational background with a high interest in business modelling and shaping value propositions. My approach is to be structured and streamline decision-making as much as possible, in order to be more efficient and powerful in the…

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