Customers
Avatars – Know Them, Create For Them
Small businesses, in general, have a much closer relationship to their customers than larger corporations do. This puts you in the unique position to create incredibly relevant and moving content and messaging. The kind that: attracts the right people to your brand, and automatically dismisses (or filters out) those are not right for you. The…
Read MoreValue Proposition – Your Secret Sauce
Value Proposition is one of those jargon phrases that gets knocked around quite a bit. I wanted to demystify it a bit and give you my view on it. Every single business has to have one of these – so you should have a good idea what yours is. Maybe by the end of this…
Read MoreValue Ladder – Map Your Products
A value ladder is a way of visually mapping your product/service offering, so you can clearly see the relationship between price and value. The idea is that, as the client ascends the ladder – the level of value increases with the price paid. Building your Value Ladder Before you can build your value ladder, you…
Read MoreBrand building as a system
Every brand strategist will work slightly differently in how they develop a brand strategy. I come from a strong operational background with a high interest in business modelling and shaping value propositions. My approach is to be structured and streamline decision-making as much as possible, in order to be more efficient and powerful in the…
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