Experience
Brand Experience, A Full Sensory Interaction
Brand Experience is not just customer experience or employee satisfaction – its way more than that. Brand experience cares about anyone who comes into contact with your brand. Customers, readers, viewers, strangers walking by…even the neighbour’s dog. In essence, for me, your Brand Experience is the total emotive and full sensory interaction anyone has with…
Read MoreBrand Voice – Setting the Tone
Your Brand Voice is the essence of how your audience experiences you in your outward expressions. Once you are familiar with your Brand Personality and have defined the experience traits you would like your customers to experience when working with you – nailing down your brand voice should be easy peasy. Tone of voice vs…
Read MorePutting PERSON-ality into your Brand
Brand personality. The two words you have heard about, but possibly not really figured out what it means in practice. Let me help. There is no doubt that, the more human your brand is, the more you will be future-proofing your business. Right? With up to 5 different generations in the workplace today, and therefore…
Read MoreBrand building as a system
Every brand strategist will work slightly differently in how they develop a brand strategy. I come from a strong operational background with a high interest in business modelling and shaping value propositions. My approach is to be structured and streamline decision-making as much as possible, in order to be more efficient and powerful in the…
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