Value Proposition – Your Secret Sauce

Value Proposition

Value Proposition is one of those jargon phrases that gets knocked around quite a bit. I wanted to demystify it a bit and give you my view on it. Every single business has to have one of these – so you should have a good idea what yours is. Maybe by the end of this…

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Branded House vs House of Brands

House of brands

For generations we have been influenced by logos, colours, messaging and the like – when it comes to the ‘stuff’ in our lives. Anything ranging from our comfy sofa (DFS most likely), our food (branded or not), our clothes (Next, M&S, other) – down to the plasters (Elastoplast) you stick on your child’s grazed knee.…

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Brand Archetypes – A Character Framework

Brand Archetypes

When you are in business and seeking to put the PERSON-ality into your business’ – I suggest you look to using Brand Archetypes to help you. Whether you have a personal brand or a business/company brand, this framework will help you to: identify the personality that best suits you as a business, market a specific…

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Value Ladder – Map Your Products

Value Ladder

A value ladder is a way of visually mapping your product/service offering, so you can clearly see the relationship between price and value. The idea is that, as the client ascends the ladder – the level of value increases with the price paid. Building your Value Ladder Before you can build your value ladder, you…

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Brand building as a system

Brand building as a system

Every brand strategist will work slightly differently in how they develop a brand strategy. I come from a strong operational background with a high interest in business modelling and shaping value propositions. My approach is to be structured and streamline decision-making as much as possible, in order to be more efficient and powerful in the…

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