Marketing
Value Proposition – Your Secret Sauce
Value Proposition is one of those jargon phrases that gets knocked around quite a bit. I wanted to demystify it a bit and give you my view on it. Every single business has to have one of these – so you should have a good idea what yours is. Maybe by the end of this…
Read MoreBranded House vs House of Brands
For generations we have been influenced by logos, colours, messaging and the like – when it comes to the ‘stuff’ in our lives. Anything ranging from our comfy sofa (DFS most likely), our food (branded or not), our clothes (Next, M&S, other) – down to the plasters (Elastoplast) you stick on your child’s grazed knee.…
Read MoreBrand Archetypes – A Character Framework
When you are in business and seeking to put the PERSON-ality into your business’ – I suggest you look to using Brand Archetypes to help you. Whether you have a personal brand or a business/company brand, this framework will help you to: identify the personality that best suits you as a business, market a specific…
Read MoreValue Ladder – Map Your Products
A value ladder is a way of visually mapping your product/service offering, so you can clearly see the relationship between price and value. The idea is that, as the client ascends the ladder – the level of value increases with the price paid. Building your Value Ladder Before you can build your value ladder, you…
Read MoreBrand building as a system
Every brand strategist will work slightly differently in how they develop a brand strategy. I come from a strong operational background with a high interest in business modelling and shaping value propositions. My approach is to be structured and streamline decision-making as much as possible, in order to be more efficient and powerful in the…
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