Products
Core Business vs Core Product
Traditionally you would describe the main way in which you earn revenue as being your CORE business. Your main focus of attention when marketing and selling. Am I right? And, in that traditional description, you are more than likely exchanging time for money. People pay you for your service, to produce a specific outcome or…
Read MoreBranded House vs House of Brands
For generations we have been influenced by logos, colours, messaging and the like – when it comes to the ‘stuff’ in our lives. Anything ranging from our comfy sofa (DFS most likely), our food (branded or not), our clothes (Next, M&S, other) – down to the plasters (Elastoplast) you stick on your child’s grazed knee.…
Read MoreValue Ladder – Map Your Products
A value ladder is a way of visually mapping your product/service offering, so you can clearly see the relationship between price and value. The idea is that, as the client ascends the ladder – the level of value increases with the price paid. Building your Value Ladder Before you can build your value ladder, you…
Read MoreBrand building as a system
Every brand strategist will work slightly differently in how they develop a brand strategy. I come from a strong operational background with a high interest in business modelling and shaping value propositions. My approach is to be structured and streamline decision-making as much as possible, in order to be more efficient and powerful in the…
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