A Group Programme
For Micro Business Entrepreneurs
Shared experience. Find your tribe.
A 16-week group intensive for service-based micro-businesses (have 1 to 10 people in the business).
Boost your business acumen by sharpening your offer and designing a product eco-system which leverages your time better and bakes in scale-ability.
Gain clarity on your purpose and put the structures in place, step-by-step to connect your day-to-day activity to your broader, tantalising vision.
Curious? Excited? Excellent...read on.
Tailored advice to your uniqueness
Being an entrepreneur is a lonely place. Finding creative solutions or gaining relevant feedback you are desperate for, is rare. (Your mother does not count)
For micro-businesses…this loneliness is amplified. Your time and resources are vastly limited, compared to other small businesses.
I designed this programme specifically with service-based, micro-businesses in mind. All my help, teaching and advice is nuanced to your unique aches and challenges.
Let's get to work on designing your momentum-building brand machine.
Build a system, to build momentum
The rhythm and flow of your business is defined by the multitude of micro decisions you make each day. The cadence, if you will, of your brand.
Designing your brand to be a smart, momentum-building machine means crafting a system. One with a clear purpose, value driven offer and a well thought-out method of messaging.
This is really about building a robust business structure that helps you to deliver what you want.
Reduce overwhelm. Obliterate underwhelm.
Is FRUSTRATION a bitter pill you swallow most days? You want something “better”, with no idea what that actually looks and feels like.
The plethora of free 'expert' advice on the net, and 'quick' courses to try to figure this puzzle out...are just not cutting it.
Quite frankly, it’s exhausting. How are you to know what to focus on, what’s relevant and what’s just noise or generic, bumbled advice? I get it.
Let's quieten everything down to focus on you and your brand.
Trust me to guide you
As a business consultant by trade, a creative at heart and a lateral marketing thinker by nature, I'm the perfect hybrid to lead you through this forest.
Your business is one big system. One with a purpose, elements and inter-relationships which create what is uniquely yours.
I've worked with 150+ subject matter experts across 30+ different industries. I know I can help you crack your "uniqueness code".
The code that releases the pressure of the irrelevant noise, giving you clarity and instantly reducing overwhelm.
Together we’ll transform the knowledge locked in your head, into marketable value which you can sell with ease.
What’s so special about my approach?
I take big business principles, break them down and teach them in terms that make sense to micro-businesses.
My proprietary framework has been crafted after a decade of working with entrepreneurs and seeing the invisible dots that connect their passion with marketable business sense.
I'm NOT one for "rolling the dice" to see how things pan out.
I AM an advocate of crafting smart systems that help you to operate leaner, serve your customers better and fulfil your WHY.
My methodology gives you structure and focusses your attention on the elements that will reap the most reward for the long term.
Register on the waitlist and be first to know when the next term starts.
Thoughtful Curation of Knowledge
This is a thoughtful curation of everything you need to be smarter, sharper and finally feel like you are growing a brand that makes you tingle with joy.
I have layered the learning and decision-making in the order you need to do this work right. You don't get that in free advice or low-level business or marketing courses.
You will have ample creative space to refresh how you want your business to look and most importantly sharpen your brand positioning to help you achieve it.
What you get to create...
When you graduate from this programme as a confident brand owner, you will have the following to guide and direct you into the future:
A set of powerful business assets...
Plus...you get extra business support by way of:
And, to make you an extra sparkly, smart business owner:
Ready to join me?
Want to level-up your accountability?
You may want just a bit more accountability and encouragement. No problem, I have two further opportunities which you may like:
1. Exclusive, Limited Co-working Sessions
5 x 2hr small-group Zoom sessions, over the 16-weeks, designed to hold you firmly accountable to complete the work. Concentrated time with me, on your business, in each session. Dates are provided ahead of time, and there are only 6 seats available. This is an optional upgrade for a further £1,500 per person.
Requirements: Complete the work assigned before each session. Attendance is mandatory to keep your seat at the table.
2. One-day Bootcamp (post programme completion)
Work live (online) together, as a group, on Module 8 (Marketing Execution). Occurs within a week of the end of the programme. I stay with you all day – ready to help and answer questions. This is an extra £195 per person. (You'll be invited to book in week 12 and its open to all participants).
What previous participants have said...
Shelley has gone deep in this programme, and rightly so. I can honestly feel the tangible difference in doing this work properly, after having bought superficial courses in the past. The time required is absolutely worth it.
Business Support Services
SPECIAL & PERSONAL
What’s special is that this process starts from a personal point of YOU getting to know yourself, valuing what you have to give and identifying the bits you need help on - so you are a robust, happy and excited entrepreneur.
This makes your life easier and your client’s journey smoother. It’s worth investing the time - the leadership you get from Shelley is worth it's weight in gold. She knows where she’s taking you, and redirects you if you stray.
Osteopath & CPD Trainer
What's your investment?
I've designed this programme so you can continue to run your business, and come out the other end with the resources, knowledge and know-how to hit the ground running.
Your first investment is time. I'm not going to lie.
You will HAVE to say NO to some thing, in order to make space for this work. (At least 5 hours per week). I will need your full attention and commitment. It’s not fair to your fellow cohort if you don’t.
This is transformative, business development work. It is guaranteed to shift how you feel about your business. You will make instant changes while on the programme.
This will not only save you immeasurable time in future...it’ll stop you wasting time, right now.
Now, let’s talk money.
How much have you spent over the years on marketing activity? Let’s see...
Trying things out, 'just to see’ - £5,500?
Ad campaigns with no real return? £8,000?
Leaflet campaign with no response? £6,000?
New website design you had to have? £5,000?
VAs giving you what you want, not what you need? £350pm?
A video project you haven’t done anything with yet? £4,000?
Cheap branding course that promised the world? £97?
At my count, that's sitting at just under £30,000 and you're still no further forward.
With my help you can put an end to rolling the dice.
Your investment is only £1,200 (incl. VAT) to enrol in the programme.
You can choose to pay in one of two secure ways:
1 x £1,200 (Incl VAT)
3 x £450.00 (Incl VAT)
(I offer a discount to thank you for choosing the single payment option. Prices include 20% VAT for UK-based businesses.)
I have a 100% Money Back Guarantee to give you further confidence in choosing to do this work with me. (Terms apply).
The risk versus the reward...
What's the risk of not doing this work?
My guess is that you will be fine.
However, you may continue to: spend money where possibly you shouldn't, sell something you probably shouldn’t, and still struggle with articulating what you want in order to delegate tasks to outsourced providers (or your team).
The risk is: you will still be treading water this time next year.
What's the opportunity of doing this work?
You will finally have clarity.
Indecisiveness and overwhelm will be a thing of the past. Hooray! Your vision becomes a reality: you are energised and excited about the work you are doing.
This time next year, you will have a flourishing team, attractive profit line and a growing, sparkling brand you're proud of.
Want to Level Up Your Transformation?
Work direct with me
Doing the Brand Compass™ work in a group is transformational, however, if you're interested in a more personalised, accelerated experience - you can choose to do a VIP Day with me. You and I work together, on the top level direction you need to impact empowering change. We focus on your Vision, Voice and Value.
IDEAL FOR: Fast-growing brand owners, keen to inject strategic clarity into their brand strategy, hone their product ecosystem and create a legacy. Investment level starts at £5,450.