[PODCAST] EP 007 – Shelley Rostlund | Brand Strategist

Clarify the future you want, to engineer the business you need

Nov 25, 2022 | Brand

Your ideal future starts with action TODAY

I know your time is valuable. These show notes give you the gist if the episode, what is covered, any links or resources talked about in the show, and also gives you a few ways to listen or watch the episode.

This episode’s topic, in a nutshell…

In this episode, I walk you through a simple exercise to really just snap your reality in check…enough to give you the impetus to take action in what you are doing right now in your business, and stop putting off making changes.
Inside my group programme, I use a similar exercise to encourage you to take a calming 30 to 45-mins or so and work through some prompts which work through your five different senses, and physically makes you STEP into your future…in order to describe it.

If you listen to the whole episode, I walk you through the exercise, so you can do it with me…there and then. Or you can slow down the episode and pause where you need to.

Why describing your ideal future is important

It’s crucial for micro businesses to stay focused and be efficient with where they spend their time and attention… much like every other business and every other business model.

However, it’s even more important for micro businesses because you really just have YOU or a handful of people to help, and far less resources (than bigger businesses) to maximise your output.

I’ll also add to this by saying that as a micro business: your business is very much a part of YOU.

It’s a part of your life.

It’s a part of your day-to-day.

The line between work and home is quite fine and sometime non-existent – so how you shape your business to function…severely and seriously impacts your work and your personal life on a day-to-day basis.

This is a hairy, scary conversation you have to have

Once you do this bit of work on your ideal future, I promise you it will have a clear impact on how you are spending your time right now in your business. There is nothing like finding out that you are focussed on the wrong things and time is ticking away and, if your future is that tantalising…I am hoping you will be spurred into taking action today.

I’d love to know if the way I have explained this makes a difference for you. Did it finally make you think: “Damn, she’s right. I am wasting precious time pandering to clients I don’t want and living a work life that fills me with angst.”

If it did – YAY, I’ve made a dent that will make a difference for you. Drop me a DM, email or note and let me know – there’s a human sitting over here who needs some validation too sometimes.


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