[PODCAST] EP 014 – Shelley Rostlund & Christine Gritmon

The Power of Personal Branding for Subject Matter Experts

Mar 3, 2023 | Brand

Are you leveraging the value of ‘Personal Brand’?

I know your time is valuable. These show notes give you the gist of the episode, what is covered, any links or resources talked about in the show, and also gives you a few ways to listen, watch or digest this episode.


This episode’s topic, in a nutshell…

We get deep into the topic of ‘personal brand’ which is certainly a buzzword across social media, but to be honest it’s been around longer than we’ve been alive. Think Cleopatra, Caesar, King Tutt, Attila the Hun, or even Mother Teresa.

I wanted to bring Christine Gritmon on so that we could bring this buzz word out of the grey and lay it all out on the table. Christine is a personal branding consultant – so this is her sand pit she plays in…day in and day out.

For subject matter experts, you should definitely be working hard on your personal brand, even if you have a business brand already. And, hopefully by the end of this conversation with Christine – you will be motivated to hop to it.



In this episode we unpack how personal brand affects / impacts:

  • The length of time it takes people to resonate with you
  • Whether someone will decide to work with you or not (are you for them?)
  • How you decide WHO you want to work (are they for you?)
  • How you work out the kind of work you want to do (this comes out of the nature of the exercise of working on your personal brand)
  • How subject matter experts can really thrive and be ‘findable’ (as Christine says)

I also ask Christine her thoughts on how we can make personal branding a comfortable journey for introverts or those of us who are a little ‘quieter’, than those that take up a lot of oxygen and algorithms on social media.

And, as all my guests generally do, (because they are lovely people), Christine genuinely shares some of her own experience running her own micro business and her thought patterns and how she copes with different challenges.

I think you will love this one – let me know what you think once you have listened.


Quick ref to resources or links we mention

In this episode I mentioned a podcast show that I had found by someone I was following in the podcast space – which I just loved the title of. Its called “Quiet Rebels” with Mai-kee Tsang and this is the positioning statement that Mai-kee has on her website for the show:

Welcome to the Quiet Rebellion

This podcast exists to help create a safer space for the quieter voices to be heard, without having to be loudest person in the room. Allow us to grace your earbuds as we dive deep into the conscious conversations, to help you truly own the value in your voice in both business AND life.”

I love it, don’t you?

This just shows you that you don’t have to be the loudest to be heard – even if you are more sedate and introverted -> you still have a voice. Just find the best way to put it forward and be found.

Ways to watch, listen or digest this episode:

Full audio transcription:

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A bit more about Christine Gritmon

EP014 | Brand Compass Podcast | Christine GritmonChristine Gritmon is a personal branding consultant, Twitter chat host, live streamer, social media trainer, and speaker.

She hosts her own ‘Let’s Talk Brand’ podcast show on the Adweek network and gets to chew the fat with some of the crème de la crème of professionals in the social media, digital marketing and branding space. (I was on too! Here’s my episode).

Christine is married to Gregory, they have two young children and they live in Nyack in the state of New York.

Find out more about her on her website at cgritmon.com connect with her on LinkedIn or join her community on Instagram, Twitter or YouTube.