[PODCAST] EP025 – Shelley Rostlund & Glen Long

Design a Hybrid Service With An Online Course

Aug 4, 2023 | Products

Make what’s internal…external

I know your time is valuable. These show notes give you the gist of the episode, what is covered, any links or resources talked about in the show, and also gives you a few ways to listen, watch or digest this episode.


This episode’s topic, in a nutshell…

We discuss lots of aspects surrounding course creation and I pick Glen’s brains over his thoughts around who should (or shouldn’t) create a course and what can subject matter experts expect to achieve by creating an online curriculum.



In this episode we unpack:

  • How you can use courses or an online curriculum as a way of delivering in a one-to-many way (hint: escape the time-for-money trap)
  • What Glen’s top 3 benefits are for you to consider creating a course (its not just about the profit)
  • A quick way to make a start to creating some of your work online.
  • How I (Shelley) found the process of creating my signature programme (and the aha moments I had)
  • Creating a course, as Glen says, is about “making the internal…external”. Pulling your knowledge out of your head and into something tangible
  • How creating a course is right move for a subject matter expert.

And in between all of that, you’ll hear Glen and I share our experiences with creating our group programmes (and it’s on-going!)


Ways to watch, listen or digest this episode:

Full transcription: Click here for the audio with follow-along transcription.

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A bit more about Glen Long

[PODCAST] EP025 – Shelley Rostlund & Glen Long

Glen is an Online Course Creation consultant, teacher and mentor.

His background is steeped in learning and he gained his experience building successful courses for a well-known online entrepreneur that generated over $1 million and served more than 1,000 paying students.

Glen is an unusual chap in that he also used to work for BBC Comedy Online where he was a script editor and producer working with writers and performers to create viral comedy clips.

Today he helps business owners create effective and engaging courses which blend seamlessly with their offline services and heighten the value for their ideal clients.

Find out more about him on his website at glenlong.com, and connect with him on LinkedIn.