[PODCAST] EP039 – Shelley Rostlund, Brand Strategist

Unique Points of Human Difference

Mar 22, 2024 | Brand

Be more human, and less work-y

I know your time is valuable. These show notes give you the gist of the episode, what is covered, any links or resources talked about in the show, and also gives you a few ways to listen, watch or digest this episode.


This episode’s topic, in a nutshell…

I dig into why this topic is important and how, when you do work on your personal brand properly – you will look at all these bits to you that actually make you quite interesting and different in the eyes of your ideal clients.

Your quirks, character, views and approach to things is what people want to know about you. They don’t want a list of services, features and benefits. They want to know if they can trust you and rely on you as the expert that is going to help them to solve whatever their problem, ache or challenge is.


Trust comes from sharing deeper and more meaningful parts to you than just your list of services.



In this episode I unpack:

  • My definition of where your gifts or genius lies
  • The 8 places you can look, to find some of your unique points of human difference:
    • Origin story
    • How you got to do the work that you do now
    • Core values
    • Your approach to doing the thing you do
    • Relationship approach
    • Milestones already achieved
    • Strengths
    • WHY you do the thing you do
  • How all of this work impacts how you go out into the world. (You are more than just the label you have at work.)

By listening to this episode, I’m hoping that you will realise that by paying attention to all the wonderful bits that make you, you…you could actually bring more of yourself into your everyday. And…ultimately that means that you can be MORE you, MORE of the time.


Ways to watch, listen or digest this episode:

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