[PODCAST] EP042 – Shelley Rostlund, Brand Strategist

Your Personal Brand Stories Are Sunflowers, Give Them Sunshine

May 10, 2024 | Experience

Your story, in your voice

I know your time is valuable. These show notes give you the gist of the episode, what is covered, any links or resources talked about in the show, and also gives you a few ways to listen, watch or digest this episode.


This episode’s topic, in a nutshell…

I feel like the universe is speaking to me. My last few solo episodes have really been all about the same thing, but colouring it in, from different angles so you really get a flavour for the depth and beauty of personal brand work.

If you haven’t listened to episode 39 (on the unique points of human difference) and episode 41 (on human diversity) – please do once you have listened to this one.

In this episode I bring things down a notch and share a recent experience with you of how I learnt the real truth about why you share your stories and I felt it on a really emotional level.



In this episode I:

  • Set the scene for the event that I spoke on stage for and why I was asked to come and share my story with the audience
  • Share why I need to be selective about where I spend my in-person time (to protect my own energy and wellbeing)
  • Some of the personal stories that I did share on stage (so you know the amount of ‘digging deep’ for bravery to stand on stage was for me)
  • How my two brains (which I have spoken about before in previous episodes) came smack bang together
  • The hours after coming off stage – which has most probably completely changed me for life


By listening to this episode, I’m hoping that you’ll really “get” that everyone is different so, naturally, everyone’s personal brand is going to be different and beautifully unique to them. No cookie cutters allowed in this work.

If what I’ve shared in this episode caught your attention and you want to delve more into shaping your personal brand into something that feels good for you and really connects you with the kinds of people you are yearning to work with, give me a shout.

You can book a private conversation with me on Calendly here.


Resources or people mentioned in this episode

Jackie Goddard. Speaking coach and trainerJackie Goddard is my speaking coach who helped me pull myself together to get on stage. I cannot rate her more highly, so please do reach out and connect if you think you need help in this arena.

Jackie is Speaking Trainer and Coach who helps business owners, leaders and authors to gain confidence delivering paid talks to share their knowledge and leverage their authority in their space.  She is on a mission to empower yearning speakers to get excited about sharing their ideas, stories and life lessons.

Jackie has over 25 years of experience working in and around the performing arts as an actor, director, producer, and teacher, facilitating acting and voice workshops.

Find out more about her one-to-one work, masterminds and group programmes on her website at powertospeak.co.uk or connect with her on LinkedIn.


Daniel Priestley. Author, Entrepreneur, Business ConsultantDaniel Priestley is someone I have been following for many, many years. He sees trends in the world and in business like no one else I know and then artfully translate in language and concepts that are easy for the rest of us to “get it” quickly and pay attention.

He has many books and lots of content you can dig into – but the book that I mention in this particular episode is this one: Key Person of Influence

Find out more about his businesses, accelerators and programmes on his website at danielpriestley.com or follow him on LinkedIn.


Mark Masters, You Are The Media FounderYou Are The Media community. This was created by Mark Masters – a master of his particular craft.

I came across Mark years ago just by seeing what he gets up to on LinkedIn. I got curious and reached out a few years ago and we just got on really well. I really love what Mark has built and more so – I see him in his element and completely joyful and happy with what he has built. Our community is loyal, supportive and worth the time.

Find out about You Are The Media Club here, and about Creator Day here.

Ways to watch, listen or digest this episode:

Full transcription: Click here for the audio with follow-along transcription.

Listen on the go, on your mobile phone: Click here to find the show on your favourite podcast app.

You can watch the episode in full colour here:



All full episodes are recorded in video as well, and are uploaded to the show’s playlist on my YouTube channel. (Click here to quickly subscribe to my channel to see future episodes).