What Personal Brand looks like in the real world

Infuse your personal brand into your every day

I know your time is valuable. These show notes give you the gist of the episode, what is covered, any links or resources talked about in the show, and also gives you a few ways to listen, watch or digest this episode.

This episode’s topic, in a nutshell…

There are two previous episodes that sit nicely as background to this topic and they are:

EP27 – The Power of Sustainability Visibility®️

EP34 – Personal Brand – Being comfortable to be more you, more of the time

I bring together two things to walk you through in this episode: (a) the personal brand strategy piece, and (b) Mai-Kee Tsang’s concept of Sustainability Visibility®️.

Highlights

In this episode we unpack:

• A high-level understanding of the kinds of questions that are answered during a structured personal branding strategic exercise.
• The two smart reasons why you would go through putting a personal brand strategy in place (HINT: one involves your energy, and the other involves connecting better with people)
• The list of places in your everyday where you can infuse your personal brand strategy into:
  1. Social media account – bios
  2. Website – About Page, or Team Bio
  3. Personal branded website – the look, feel and copy
  4. Introductions for you as a guest on other people’s blogs or podcasts
  5. Themes of what you talk about in content or networking
  6. Work documentation (email signatures, emails and reports)
  7. Daily processes and workflows (impact experience)
  8. Marketing collateral (networking 60secs, leaflets, flyers, business cards, adverts, brochures, etc)
• The list of areas which are the factors and opportunities that arise by just being you, in your work world:
  9. Developing new skills and gain new knowledge. (Avoid being a magpie here and signup for any new shiny thing)
  10. Building key relationships. (Choose the right people to connect with)
  11. Diversification of work. (What opportunities makes sense and what definitely do not.)
  12. Partner relationships. (Who would be a good march to collaborate with you, so you don’t waste time and energy going down avenues that aren’t a good fit)

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