
Lean Into Your Purpose: Be Brave And Claim Your Unique Genius Zone
You have an obligation to claim your genius
I know your time is valuable. These show notes give you the gist of the episode, what is covered, any links or resources talked about in the show, and also gives you a few ways to listen, watch or digest this episode.
This episode’s topic, in a nutshell…
This is a conversation which is going to knock your socks off. Prepare yourself.
Finola will challenge you to consider that you have obligation to be brave and claim your genius zone and make it yours – even if it feels scary and you may shiver with vulnerability at first. To do any less, means you are playing far smaller than the universe demands of you.
Once you do, you will breathe easier and you will realise that the core of you hasn’t changed – you have just gotten to know what drives and motivates you, so you can be MORE you.
Personal branding work is so deep and terribly personal. In this conversation with Finola we bring this home for you even more by talking about this like it is a mission critical priority – which it is.
Highlights
In this episode we unpack:
- What purpose really is (Finola gives her definition of what this is and looks like for you and me in reality)
- The difference between NEED and WANT, and that growth comes from the latter.
- Imposter Syndrome in today’s modern world
- The importance of truly reflection and working on identifying and articulating your unique genius zone (in order to then stand up and CLAIM IT)
- How deep this work around identity is and how everything else that comes afterwards is so much easier (like designing your website, crafting marketing messages, designing a lead magnet, etc)
We also chat a bit about what your world could look like if you actually spent 80 to 100% of your time in your unique genius zone – what kind of explosive growth could you experience?

Quick ref to resources or links we mention
This conversation was spurred by Finola’s book and we talk about it in the show.
You can find it at any good bookstore or online on Amazon. It’s called: “What if? Joy was how you measured success and the money proved you right?”
Ways to watch, listen or digest this episode:
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A bit more about Finola
Finola is a Business Growth Strategist with a joyful heart, as well as a speaker, best-selling author and top ranked podcaster for her show ‘Your Truth Shared’.
She cut her teeth in brand building, market positioning, business strategy, digital strategy and as a thinking partner to businesses who want to scale in Ireland, UK, USA, Canada, Australia and even further afield.
She takes a uniquely blended approach that combines the grounded commercial acumen of three decades of marketing experience with empathy, intuition, NLP and other personal development tools.
She has opened the doors to her SOAR Business Growth Membership Programme which is designed to build momentum into your business growth – helping you focus on what will drive that growth, and stay on track so you realise it. It is underpinned by her proven Positioning, Engine, Visibility (PEV) Model, guest growth experts and a dynamic community of ambitious entrepreneurs who are committed to building a business that balances joy, freedom and financial abundance.
Find out more about her and her programme on her website, connect with her on LinkedIn or join her community on Instagram.
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